More About my Co-op

So, here is where I'll actually talk a little bit more about what I'm doing over here in Slovakia besides hopping on Ryanair flights on the weekends and stuffing my face with local food.

When I tell people that I'm a Digital Analyst at IBM, they usually ask "what's that?". On top of that, when I tell that I'm living in Slovakia, I'm usually hit with a "where's that?", too! Well—for one, Slovakia is different than Slovenia—and my job in Digital Analytics is all about measuring a visitor's interactions with the IBM website.

I'm part of the Digital Analytics Group in Bratislava, which serves internal European IBM clients. We measure every aspect of a campaign, from page views to engagement rate to completed registration forms. There are a ton of tools we use to accomplish this, including Hotjar, Optimizely, Coremetrics, Tableau, and everybody's favorite, Excel. Never in my life had I seen spreadsheets so big until I joined this team!

With about 20 analysts in the group, we are split up into different teams that focus on different business units. Each person is assigned to more than one project, so everyone's constantly balancing a few different jobs at any given time. I primarily work on IBM's Systems Europe as well as GTS, which is a fun project because I get to work with a lot of U.S.-based people on this. The one difficult thing about this is the time zone difference!

My daily tasks involve checking the tagging on landing pages, analyzing campaigns, working some Excel magic, and helping out with ad hoc projects wherever I can. I recently had fun revamping the global DAG team's PowerPoint template (had to flex my graphic design muscle somewhere in IBM!). Since I'm one of the few native English speakers at IBM in Slovakia, I'm also often asked to help with copywriting for IBM pages or internal documents. I also teach an English "conversation club" every Thursday morning—something that has been a great way to meet more people outside of my department!

Something that makes this job really memorable is the people who I work alongside. I'd feel totally comfortable asking anybody on my team to grab a coffee upstairs and just have a chat, something that I think is really hard to find in an average work place today. Everyone here opened me with welcome arms when I first arrived, and still invite me to play foosball in the kitchen even though my skills are terrible and I barely speak a word of Slovak. On that subject, I'd have to say that the one downside to working here is the fact that I don't speak Slovak—in the office, it's primarily what people use when having casual conversation. Because of this, I've became a master at inferring what people are talking about!

With just over a month left of my second co-op, I've loved the experience thus far and think that I've learned a lot that will prepare me for my future career. I've met some amazing people along the way and already am so excited for what's to come for my third co-op!



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